Thailand's Student Care Co Ltd Pioneers Smart and Sustainable School Platform Student Care Co Ltd is revolutionizing Thailand's edu...
Thailand's Student Care Co Ltd Pioneers Smart and Sustainable School Platform
Student Care Co Ltd is revolutionizing Thailand's education system with its comprehensive school management and student welfare platform. The company's innovative approach focuses on creating smart and sustainable schools through digital transformation.
International Recognition and Support
The Department of International Trade Promotion (DITP) has recognized Student Care's contribution to the ed-tech sector. The company recently showcased its platform at Expand North Star 2025 in Dubai, a major tech and startup exhibition held in conjunction with GITEX Global 2025.
All-in-One Ed-Tech Solution
The Student Care platform, developed entirely by Thai engineers, is considered Thailand's leading all-in-one ed-tech and green school solution. It features over 70 integrated modules designed to address various challenges faced by teachers, students, and parents. These modules cover administrative management, communication tools, and AI-powered analytics that support data-driven decision-making.
Empowering Educators and Students
Somporn Pukittivarangoon, chief executive of Student Care, emphasized the company's commitment to helping Thai schools transition to smart and sustainable models. The platform aims to streamline operations and promote equitable learning through the use of digital tools.
A Comprehensive Platform for All Stakeholders
Founded 12 years ago, Student Care is a 100% Thai-owned company that connects educators, administrators, students, and families through a unified intelligent platform. The platform is designed to enhance efficiency and promote digital literacy among teachers. By using the Student Care platform daily, teachers can manage tasks more effectively while developing their digital skills and confidence in technology.
AI-Powered Safety and Efficiency
Student Care's intelligent AI camera system is a key component of its platform. This system, developed in-house, enhances safety and efficiency by recognizing up to 30 faces simultaneously. It enables instant check-in and check-out processes and sends real-time notifications to teachers and parents through the Student Messenger app.
- Key features of the AI camera system:
- Facial recognition for efficient check-in/check-out
- Real-time notifications to parents and teachers
- Improved safety and communication within the school environment
- Reduced workload for teachers
"This innovation improves safety, communication, and reduces teachers' workload, reflecting our mission to combine technology with empathy, AI that cares with heart," said Mr. Somporn.
Successful Implementation and Expansion
The Student Care platform was initially piloted at Samsenwittayalai School, where feedback from educators helped refine the system's features, including the student screening system. Currently, over 400 schools across Thailand, with a mix of 80% public and 20% private institutions, utilize the platform. More than 600,000 students log in daily, benefiting from more effective care and closer monitoring of their wellbeing and learning progress.
Subscription Model and Financial Growth
Student Care operates on a subscription-based model, with annual fees determined by the number of students. In 2024, the Small and Medium Enterprise Development Bank of Thailand invested in the company to support its expansion. The company reported significant growth of 25-30% in 2025, driven by the increasing adoption of its all-in-one school management and student welfare platform.
Future Goals and Expansion Plans
Student Care is aiming for another 25-30% revenue increase, expansion to over 500 schools, and more than 750,000 users in the coming year. The company's goal is to reach 1 million students on the platform by 2027, further advancing Thailand's progress toward smart and sustainable education.
Commitment to Social Responsibility
Through its corporate social responsibility program, Step Forward Together, Student Care provides free access to its platform for small rural schools with fewer than 200 students. This initiative aims to impact over 2 million students nationwide once fully implemented.
Global Expansion and International Partnerships
The DITP's support has been crucial to Student Care's global expansion efforts. Participation in the Expand North Star 2025 event allowed the company to showcase Thai-developed technology and seek new international partnerships. This initiative aligns with the DITP's Thai Tech to Global Market campaign, which promotes "Tech Thailand" as a hub for innovation and empowers local startups to expand internationally.
Alignment with National and Global Goals
Student Care's innovations align with Thailand's Digital Education 5.0 policy and the UN Sustainable Development Goals. The platform creates a measurable impact by enhancing education quality through AI-driven analytics, reducing inequality through support for rural schools, and promoting sustainability by significantly reducing paper use.
AI Guardian School: A New Module for Student Wellbeing
The company is currently developing AI Guardian School, a new module designed to assess students' behavior and emotional wellbeing. This system will detect early signs of stress, attention deficit, or gaming and gambling addictions, enabling timely intervention and proactive care.
Focus on Employee Wellbeing and Innovation
Student Care employs over 100 staff members, including developers, technical specialists, customer service officers, and salespeople. The company fosters a culture of trust and innovation, prioritizing a positive mindset in its recruitment process.
Future Plans: IPO and International Partnerships
With a cloud-based system, partnerships in the Philippines, and plans for an initial public offering (IPO) in early 2027, Student Care aims to lead Thailand's ed-tech revolution toward a smarter and more sustainable future.
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