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Walmart Teams Up With OpenAI to Let Customers Shop via ChatGPT

Walmart and OpenAI are collaborating to enable customers to browse and buy straight from Walmart's well-known chatbot, ChatGPT Walmart ...

  • Walmart and OpenAI are collaborating to enable customers to browse and buy straight from Walmart's well-known chatbot, ChatGPT
  • Walmart CEO Doug McMillon stated that the company's current online shopping experience consists of a search bar and a long list of item responses
  • The feature will provide a long list of Walmart products in addition to apparel, entertainment, and food from independent vendors

okay1.co.ke journalist Japhet Ruto has over eight years of experience in financial, business, and technology reporting, offering insights into Kenyan and global economic trends.

As part of its ongoing efforts to integrate Artificial Intelligence (AI) into the shopping experience, Walmart has announced a partnership with OpenAI that will enable customers to buy products through ChatGPT.

According to the retail giant, the partnership with ChatGPT will enable customers to purchase more proactively and "learn, plan, and predict" their shopping needs.

Why did Walmart partner with OpenAI?

In a new "AI-First" shopping experience, the partnership will also enable Walmart and Sam's Club members to use ChatGPT to directly plan meals and replenish food supplies.

Other initiatives include refining product catalogues, speeding up customer service resolution times, and encouraging staff members to be AI literate.

"We’re excited to partner with Walmart to make everyday purchases a little simpler. It is just one way AI will help people every day under our work together,” Sam Altman, the co-founder and chief executive officer (CEO) of OpenAI, said, as quoted by Forbes.

Every week, 255 million customers and members shop at Walmart stores and on the company website.

ChatGPT will be connected to current Walmart and Sam's Club customer accounts so that users can utilise the chatbot to check out purchases.

What Walmart said

Doug McMillon, the CEO of Walmart, stated that the move aimed at improving the consumer experience was long overdue.

"A lengthy list of item replies and a search bar have been the main features of eCommerce shopping experiences for many years. This is about to change. Through collaborations like this significant step with OpenAI, we are running toward that more convenient and pleasurable future with Sparky," he explained, as reported by CBS News.

Sparky, Walmart's generative AI-powered shopping assistant, is designed to provide more individualised and conversational shopping support.

This coincides with the massive online retailer Amazon's entry into the field of agentic AI, which substitutes robots for people.

Customers can purchase goods from sellers offering items that aren't accessible on Amazon without ever leaving the Amazon ecosystem by using the "Buy for Me" option in the Amazon Shopping App.

Why Kenya plans to tax ChatGPT

In other news, Kenya's Treasury has proposed the Income Tax (Significant Economic Presence Tax) Regulations, 2025, to impose taxes on international digital service providers.

Kenya is focusing on international digital firms, such as streaming services, search engines, and AI platforms.

If Kenyan users access international businesses' services using local IP addresses, billing information, or payment methods, those businesses will be considered to have a substantial economic presence.

Kenya leads the world in monthly usage of the ChatGPT AI platform in 2025, according to a recent report.

The United Arab Emirates (UAE)and Israel were ranked second and third, respectively.

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Union Hotel: Walmart Teams Up With OpenAI to Let Customers Shop via ChatGPT
Walmart Teams Up With OpenAI to Let Customers Shop via ChatGPT
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