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UK town labeled 'worst seaside' now crowned 2026 must-visit destination

A town in the UK, previously labeled as the 'worst seaside' spot, has been recognized as a top destination for 2026.

The seaside town of Weston-super-Mare has emerged as a favored destination, attracting tourists through its charming walkways and amenities.

It has been recognized as the top popular travel spot for 2026 by Flixbus, which examined booking information and predicted search trends.

The bus company attributed the renewed attention to the Victorian coastal town to its 'sentimentality and uniqueness'.

Weston-super-Mare offers a nostalgic atmosphere along with a spacious sandy shore, featuring traditional seaside attractions such as donkey rides.

The Grand Pier is a well-liked destination filled with video game consoles, attractions, and classic beachside snacks such as ice cream and cotton candy.

Individuals interested in exploring the regional history are encouraged to check out the Weston Museum and the Helicopter Museum.

Independent cafes and restaurants serve delicious, homemade dishes, with numerous markets and events held annually for visitors to experience.

The resort dates back to the 18th century and, although it has been a well-known destination for many years, it was labeled one of the nation's most undesirable coastal towns in 2023 by Which?

This year, it was revealed that underdeveloped parts of the coastal town will get financial support for the next decade to enhance the area.

The £20 million Pride of Place initiative will allocate £2 million annually to areas such as Oldmixon, Bournville, and Coronation Estates,The Weston Mercury reports. 

Moreover, a Wetherspoons hotel in Weston-super-Mare wasrecently recognized as among the top bars in the nation.

Showcasing a stunning coastal setting, the Cabot Court Hotel is listed in CAMRA'sGood Beer Guide.

The list seeks to identify the top pubs in the UK, and has incorporated the hotel. The CAMRA Good Beer Guide introduces 900 new entries in the 2026 edition.

Supporting the Campaign for Real Ale, the UK-based group acknowledges excellent standards in beer quality, pub environment, and hospitality.

The pub's manager, Nik Pipe, statedThe Weston MercuryHe was excited about the announcement.

He stated: "I am pleased that Cabot Court Hotel has been acknowledged for the excellence of its authentic ales by CAMRA members."

We provide our customers with a top-quality selection of authentic ales at all times, featuring offerings from local breweries and small-scale craft brewers, along with organizing our own beer events.

Pub staff put in a lot of effort to maintain the quality of the real ales available, and the pub's presence in the guide reflects this commitment.

Situated within a Grade II-listed structure and just under a mile away from the railway station, this hotel is positioned on the seafront of Weston-super-Mare.

Read more

• Could this coastal Wetherspoons be considered the top pub in the UK? Uncover its hidden seaside appeal!
• Why does Skegness continue to attract millions of tourists even though it has been named the UK's least desirable coastal town?
• Is Skegness on the verge of shedding its "vulgar hellhole" reputation with a £23 million renovation, or will it continue to be considered Britain's most undesirable coastal town?
• Is Bognor Regis considered the worst coastal town in the UK this year, with a poor rating indicating its fall from former prominence?
• Was Bognor Regis truly unjustly named Britain's 'worst' coastal town, or is it charmingly overlooked?

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